Social Media Success StoriesSocial media has been the buzzword in marketing and public relations for awhile now. But can social media really make or break a product launch?
um, YES!!!
The best example I've seen to date is the Ford Fiesta campaign.
Ford was hoping to bring Americans around to the idea that smaller is better - a view that dominates in Europe.
To this end - Ford launched the Fiesta Movement campaign to create buzz for the launch of the Fiesta in the United States.
What tactics did they employ to acheive this?
Ford decided to do a soft launch by giving cars to 100 consumers with a social media profile in the blogosphere. These 20-somethings were given a Ford Fiesta for 6 months, including gas, and then used social media - blogs, Youtube, Facebook, Twitter, Flickr - to document their experiences.
Thus, with the goal of the campaign was to generate buzz and, obviously, to generate sales for the launch of the Ford Fiesta. The theme they hoped to get across to the public was that small can be cool.
The tactics they chose to pursue were unique and a definite gamble.
So how did it turn out?
To find out - check out an analysis of the campaigns strengths, weaknesses, as well as the threats, opportunities and recommendations for success.
Nice introduction to our blog posts Mike! Short, sweet and to the point. Well done.
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